Tourism boards, attractions, and hospitality providers are discovering the power of AI-driven chatbots to deliver instant, accurate, and personalised visitor engagement. Whether it’s answering FAQs, guiding visitors through booking processes, or delivering multilingual support, these chatbots are transforming customer service in travel and tourism.
Insights, updates, and resources for AI-powered business intelligence.
In 2025, the travel industry is undergoing a seismic shift with the widespread rollout of AI-powered dynamic packaging — a capability that tailors, prices and assembles complete travel itineraries in real time.
Once reserved for airlines and e-commerce giants, dynamic pricing has become the new cornerstone of hotel revenue strategy. Powerful large-language-model (LLM) engines and real-time data pipelines now let properties of every size reprice inventory in seconds, boosting RevPAR, squeezing out manual guesswork and delighting profit-hungry owners. Custom builds, off-the-shelf revenue-management suites and API-first “commercial-intelligence” platforms are fuelling a market expected to leap from US $3.97 billion in 2023 to US $6.29 billion by 2030 (7.6 % CAGR).
Unlock AI's potential for enhancing customer engagement and ROI with effective multi-channel strategies.