Tourism boards, attractions, and hospitality providers are discovering the power of AI-driven chatbots to deliver instant, accurate, and personalised visitor engagement. Whether it’s answering FAQs, guiding visitors through booking processes, or delivering multilingual support, these chatbots are transforming customer service in travel and tourism.
Insights, updates, and resources for AI-powered business intelligence.
Energy is the single largest controllable operating cost in hospitality, averaging 6–10 % of total revenue.
The tourism industry is undergoing a profound shift as artificial intelligence (AI) helps remove long-standing barriers to travel for people with disabilities.
Personalisation in travel planning has evolved beyond targeted emails and “recommended for you” packages.
Once reserved for airlines and e-commerce giants, dynamic pricing has become the new cornerstone of hotel revenue strategy. Powerful large-language-model (LLM) engines and real-time data pipelines now let properties of every size reprice inventory in seconds, boosting RevPAR, squeezing out manual guesswork and delighting profit-hungry owners. Custom builds, off-the-shelf revenue-management suites and API-first “commercial-intelligence” platforms are fuelling a market expected to leap from US $3.97 billion in 2023 to US $6.29 billion by 2030 (7.6 % CAGR).
2025: The Year of Agentic Travel and Tourism
Explore how AI is transforming the tourism sector with case studies on personalization, immersive experiences, and customer service.